Privacy Policy

Alden Entertainment Privacy Policy

Alden Entertainment Network LTD (hereinafter - Alden Entertainment), located at the address indicated at the bottom of this page, respects the rights of its network users for the confidentiality of their personal data, understands the importance of security and ensures the privacy of personal data in accordance with existing legislation.

In this regard, we consider it important to provide our website visitors the opportunity to get familiar with an explanatory document, from which you can learn how we collect, process and use personal data of users (hereinafter referred as the Privacy Policy). The Privacy Policy describes how Alden Entertainment protects the privacy of its online users. By using this website you accept this Privacy Policy.

Please note that the Alden Entertainment Privacy Policy applies only to websites that are owned by Alden Entertainment and does not apply to websites of other companies or organizations related to Alden Entertainment websites through links. Moreover, this Privacy Policy may change. Please check this document once in a while to find out about changes. The date of the last update is indicated at the bottom of the page.

Alden Entertainment's privacy policy complies with applicable personal data protection laws.

Alden Entertainment’s privacy policy applies to the following websites:

Alden Entertainment also owns other domain names, its links lead to the websites listed above. Moreover, we may add websites that may not be listed above, but contain a link to this Privacy Policy and comply with all of its rules and regulations.


    What personal data can we collect and how can we use it?

    Alden Entertainment collects personal data of visitors only on a voluntary basis, with their consent and in accordance with applicable law. Usually users provide their personal data to Alden Entertainment in the following cases: 1) to purchase goods and services in our online stores; 2) to register products or accounts and participate in online games; 3) to access personalized services for players; 4) to register the warranty; 5) to participate in the competition; 6) to register a complaint; 7) to make service for users or provide them with technical support; 8) when visiting the website; 9) when using forums; 10) when sending electronic postcards and messages within the "Invite a friend" service.

    The personal data provided may include your first and last name, your gender, mailing address, telephone number, email address, age and / or date of birth. We do not require the provision of this information during regular websites visits, but without registration, access to certain sections of websites (in particular, to forums) may be limited. In addition, without providing certain personal data, you will not be able to receive certain information, for example, newsletters.

    Visitors purchasing goods or services in our online stores will be required to provide additional information - usually the name of the credit card holder, a valid credit card number, its CVC code and the expiration date of its validity period. However, this information never gets to the Alden Entertainment servers and never stored by us. All sensitive information about credit and debit cards, bypassing Alden Entertainment servers, is redirected from users' browsers via an encrypted communication channel directly to authorized partner companies.

    Alden Entertainment always provides information to customers about authorized partner company which can accept payment in their region.


    What other information we can collect?

    Your browser or client program can send information about your geographic location or computer settings to Alden Entertainment. Alden Entertainment may use this data to compile general statistics about its customers. In addition, Alden Entertainment will use this data to ensure security, system integrity (prevent hacking, hacker attacks, etc.) or to enforce responsibility compliance. Please note: the use of your data may vary for different products and services. More information about this is described in the documentation for each of them. Sometimes we associate this data with your personal information, if we consider that the terms of use have been violated, we need confirmation of possession of the account or at the request of law enforcement.

    This information is not connected with your personal data or your postal address.

    In various situations, you may also be required to enter your username or e-mail address and password to get system authorization. Due to the need for authorization, we ask you not to use your real name, the name of another person or a name protected by a registered trademark as a user name.

    If you are a registered user, your personal data may be stored in the Alden Entertainment database to personalize the website settings for you, to provide you with information about Alden Entertainment and its affiliates or third parties products, as well as other commercial and advertising information.


    What are "cookies" files and how do we use them?

    Cookies are small data files stored by websites that you visit on your computer’s hard drive. Alden Entertainment websites, including this website, may use cookies,- by turning them off, you may lose access to certain sections of the website. Cookies allow you to use your shopping cart and personalize your browsing on our website. They help us to track the most visited web pages, determine the effectiveness of advertising and Internet searches, and also give an idea of user behavior, which allows us to improve our products and means of communication.

    Most browsers allow you to block cookies or receive warning messages before storing cookies on your computer. If you do not wish to store cookies on your computer, we recommend that you refer to the information for browser user or the help file for more information. However, when blocking cookies, many sections of our websites will not be available to you.

    We divide the cookies used on our websites and other online services into the following categories:

    Category 1 — Strictly necessary cookies

    These cookies are essential to enable you to browse around our websites and use their features. Without these cookies, services like shopping baskets and e-billing cannot be provided.

    Category 2 — Performance Cookies

    These cookies collect information about how you use our website (for instance, which pages you go to most). This data may be used to help optimize our website and make it easier for you to navigate. These cookies are also used to let affiliates know if you came to our website from an affiliate and if your visit resulted in the use or purchase of a product or service from us. Including what exact products and services you bought. These cookies don’t collect information that identifies you. All information these cookies collect is aggregated and therefore stay anonymous.

    Category 3 — Functionality Cookies

    These cookies let our website to remember your choice while browsing. For instance, we may store your geographic location in a cookie to ensure that we show you our website in your local language. We may also remember preferences such as text size, fonts, and other customizable website elements. They may also be used to keep track of what featured products or videos have been viewed to avoid repetition. The information these cookies collect will not personally identify you. They are not intended to track your work on non-Alden Entertainment websites.

    Some other third-party external services that we use on our websites may also create and use cookies (including social networking likes, advertising platforms and web traffic analytics services) over which we have no direct control. For example, our websites may use Google Analytics, which is able to create and use cookies independently: https: //www.google.com/policies/privacy/partners/.


    What is IP-address (IP - Internet Protocol)?

    An IP address is a number assigned to your server or computer by an Internet Service Provider (hereinafter referred as ISP). These IP addresses may be required by Alden Entertainment for system administration or general information distribution. Alden Entertainment may also use IP addresses to restrict access to our servers for any other systems to prevent inappropriate use of the above servers.

    We do not associate these IP addresses with any of your personal data; this means that your visits to websites are registered, but remain anonymous. Sometimes we can use these IP addresses with your ISP, if suspect a violation of the terms of use or at the request of law enforcement.


    Who collects, processes and uses your personal data?

    When you visit Alden Entertainment website, you will be asked to provide personal data that will only be used by Alden Entertainment, unless otherwise stated. However, some services are provided in cooperation with partner companies, and to provide you with such services, your personal data may be communicated to Alden Entertainment affiliates, in particular representative offices of Alden Entertainment in other countries. If another company receives your personal data, you will be notified immediately. In any case, the transfer of your personal data to another company will be carried out only with your permit.

    You can refuse to transfer data at any time by closing the window with the web form, i.e. In this case no data will be sent to Alden Entertainment. An exception may be the preliminary sending of some fields requiring unique values, for example the field "nickname" of the account registration form when checking the availability of a username.

    Please note: forums and websites related to our websites may also receive some personal information about you. Alden Entertainment’s privacy policy does not apply to forums and websites that are not controlled by Alden Entertainment.


    How can your personal data be used?

    Your personal data allows Alden Entertainment to fulfill your orders, provide you with the services of organizing games and other services, at your request, to inform you about the release of new products and updates, competitions held, special promotional offers and special events.

    With your permit, we may also share your personal data with other companies and organizations offering products that might interest you. In addition, with your consent, personal data may be partially displayed if you use the “Verify Identity” function (its use is entirely voluntary).

    Finally, we may use your personal data for marketing research in order to select and distribute advertisements in accordance with the possible interests of each individual client. Our goal is to understand the needs of each client as better as possible.


    What is "Identity verification"?

    “Identity verification” is a procedure that allows you to restore lost access to your account on Alden Entertainment websites.

    The main reason for initiating the “Identity Verification” procedure is theft / loss of access to your Alden Entertainment account and / or the user's email used during registration.

    To be able to initiate the “Identity Verification” procedure, during the registration process you must fill in all the optional fields regarding your personal data, such as your real name, last name, date of birth and place of residence, confirmation of which may be requested from you in case of lost Alden Entertainment account ownership disputes.

    In order to restore access to a lost Alden Entertainment account and process“Identity Verification” successfully, you need to provide following:

    • photo of the applicant with an open passport in hands
    • the compliance of the provided photo with all requirements indicated on initialization of “Identity Verification” procedure page
    • visual similarity of applicant with a passport photograph
    • the compliance of the data in the passport on the photo provided, with the data specified during the registration of the Alden Entertainment account

    To whom your personal data can be transferred?

    As a rule, Alden Entertainment does not transfer personal data received from you to third parties without your permit. However, we may transfer this information to third parties when we receive a product order to add you to their advertising list. In some cases, we may also publish this information - if you violate our End User License Agreement or the Terms of Use, or if we are completely sure that this is justified from a legal point of view.

    As with other business transactions, your personal information is also an asset to Alden Entertainment and will be registered, as well as our normal business operations. As a result, in the event of a business merger, reorganization, bankruptcy or other similar events, your personal information may be transferred to the assignee or Alden Entertainment representative.


    Why "International access" is needed?

    "International access" allows to combine users from different regions on a single platform. Alden Entertainment can create multilingual games and web services that allow users from different countries and speaking different languages to interact with each other through user interface elements displayed to users in different languages. Regardless of geographic location, our users get "International access" to the centralized platform of each game or web service. When using "International Access", a part of personal information that you provided when creating an account is transmitted to Alden Entertainment servers in those regions where the servers of the centralized platform are physically located. At the same time the confidentiality of your personal data is still provided at the proper level, within the technical capabilities of Alden Entertainment and / or its partner companies.

    Alden Entertainment platform and database servers can physically be located in the following countries: USA, Ireland, United Kingdom. Alden Entertainment will update the information on this page as we expand this list of countries.


    What is CDN?

    CDN (Content Delivery Network) is a specialized digital content delivery network. CDNs consist of special information centers with file servers located in different countries, close to the target user groups. Information in CDN centers is cached and automatically updated, which allows users to provide faster access to digital content.

    Alden Entertainment can use CDN to improve the performance of their games, websites and web services. The following file types with open access can be among files transferred via CDN:

    • Images
    • Video files
    • Cascading Style Sheets (CSS)
    • Functional scripts
    • Static and periodically updated pages
    • Data files (JSON, XML, YAML)

    In most cases, these files are used to generate dynamic content in user browsers when using Alden Entertainment web sites and services.

    Some of these files may contain part of the data entered during registration of an Alden Entertainment account or when creating a game character, for example: your nickname (account user name) or the name of the character you created in the "best players" list, your country's flag near the nickname or character name, as well as an icon reflecting your gender.


    What are your rights related to the collection, use and dissemination of personal data?

    Alden Entertainment allows you to track the use of personal data that you've provided. Any advertisements sent to you by Alden Entertainment (for example, "newsletters" or "information bulletins") contain technical features that allow you to block their subsequent e-mailing.

    You can also send us an email if you want to change the way we use your personal data — for example, if you want Alden Entertainment, its parent or subsidiary companies to send you emails or regular mails with promotional information about products and services.

    The mailing address of Alden Entertainment is written at the bottom of this page. You can also contact support service. Please indicate what kind of advertising information and services you want to refuse.


    How is your personal data protected?

    Alden Entertainment has a policy of protecting your personal data and storing it in its initial, unmodified way. In this regard, access to the database of personal data of users is under constant monitoring and control. We will try to take all possible measures to preserve the security of your personal data by third parties to whom your personal data may be transferred.


    What if you want to correct or view your personal data?

    If for any reason you are worried about the way your personal data is collected or if you want to view, supplement or correct it, or delete it from our servers, please contact Alden Entertainment at the address given at the bottom of this page. You can also contact service support. Please note that deleting your personal data from our database will result termination of our services and closure of your account.


    What if you have questions or complaints?

    Please send questions, complaints and suggestions to Alden Entertainment by mail to the address at the bottom of this page.


    Special note regarding children

    We recognize a special obligation to protect personal information about young children. We urge parents to instruct their children to never give out their real names, addresses, or phone numbers, without permission, when on-line. We do not allow to transfer information of children under 12 by Alden Entertainment. Alden Entertainment is committed intentionally not to use information provided by children under the age of 12.

    With the consent of their parents,13-17 years old teenagers are recommended to get familiar with our Privacy Policy and contact us if they wish to receive additional information about personal data confidentiality.

    Persons under 18 are not allowed to use paid services provided via Internet without their parents or guardians permission. We urge parents and guardians to be vigilant to prevent underage children from accessing websites and services that are not appropriate for their age.


    Agreement to Alden Entertainment's Privacy Policy

    By visiting Alden Entertainment websites and using our services, you agree to Alden Entertainment Privacy Policy. If you do not agree with this Privacy Policy, please do not visit our websites or use our services.


    Last update

    Alden Entertainment Privacy Policy last update:

    18 March, 2021
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    Alden Entertainment NetworkLondon StudioRegistration number08648471
    Address 6 Robsart Street
    London, England
    SW9 0BN
    Contact +44 20 7564 8367 (EU)
    +1 (281) 406 5217 (USA)
    info@economixonline.com