Your Company has Reputation in various fields of activity in each city of the game, which is accumulated according to operating period in the city.

Reputation, both positive and negative, spreads partially to other cities in the country where your company operates.

Reputation in cities and countries affects the following aspects of the game:

Obtaining a license for certain types of activities may require a high level of trust of government agencies in your country.

For example, in order to engage in the provision of mobile services in a country with a high level of corruption, without having Reputation in the field of "Telecommunications", you will have to spend much more effort on obtaining a license than if you had high Reputation in this area.

The largest influence on Reputation in the country is made by participating in national tenders, for example, in tenders for the construction of large state-owned facilities or in tenders for the supply of equipment to state-owned enterprises.

If your Company wins a national tender, but ultimately does not comply with the terms of the contract, for example, it does not fit into the specified period of time, Company's Reputation in the country will decrease and you can be reminded of this even many years later.

The larger the project and the better the tender work is done, the greater the increase in your Company's Reputation in country.

The higher Reputation of your Company in the country, the easier it is to hire more qualified personnel for the Company.

By maintaining a high level of the Company's salary for a long time, you can achieve additional growth in the Company's reputation and, accordingly, a tide of more qualified personnel.

However, you should always remember about the other side of the coin. Reducing wages or mass layoffs can do much more harm for Company's Reputation than could get the benefits of high wages.